Social anthropologists focus on human expericence and social praxis with a starting point in the social reality experienced by our informants.

Our research is is based on qualitative methods. We conduct interviews, individually and in focus groups and we do participant observation, that is we follow our informants in their daily life and participate in activities alongside them. That is why anthropologists conduct ethnographic fieldwork and live and interact with the people they study for months. Everything is noted or recorded and analyzed. For this reason, anthropologists can obtain very detailed and in-depth material as a supplement or alternative to quantitative methods which work well with providing an overview of large data accounts.

In the old days, anthropologists were the ones who went to distant destinations to conduct research on "the natives" in small scale societies and produce date on various peoples and tribes and their traditions and ways of living. Today, anthropologists are still doing research all over the world, but also in modern high-tech societies and in their own society. Anthropologists can work in numerous positions within a wide range of work areas, for instance integration, organizational studies, media, museums, urban planning, social work and health studies.

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